Essentials of Marketing Principles this course helps you master the basic principles and practices of modern marketing in a practical way. Its coverage balances upon two essential pillars - (1) theory / concepts; and (2) practices and applications

Marketing Management. Strategies and approaches to decision making in the aggregate marketing system. Includes analytical marketing tools used in policy-making areas of organization, research, product, promotion, pricing, distribution, forecasting, and management of sales force.

Consumers Behavior and Consumer Analysis this program introduces participants to the wheel of consumer analysis i.e. affect and cognition, consumer behavior and environments and guidance as to the development of successful marketing strategies. The course draws on tools and concepts from psychology, sociology, economics, and related social sciences.

Methods of Marketing Research this is a hands-on program. It is intended to acquaint participants with the fundamental marketing research skills of problem formulation, research design, data collection, entry and processing, research analysis, presentation of findings and report writing. The course draws on both qualitative and quantitative research techniques.

Strategic Marketing. This program focuses on the strategic framework of knitting together profit goals and its impact on the marketing strategy, market and product business portfolio, market segmentation and positioning strategies.

Brand Management. Brand Management studies how to build, maintain and exploit a company's most valuable asset: its brands. Starting from the brand equity concept, we study how brand equity is achieved. More precisely we discover that the concept of Integrated Marketing Communication is of crucial importance. This concept proposes to design and plan all communications in relation to company's strategic policies, in particular its branding strategy.

Project in Marketing The Participant should conduct field research and surveys applied on domestic or international products/services and to present findings and recommendations derived from a theoretical that benefits the strategic marketing aspect related to the organization.