Overview
When you sign up for the CMMA Program, you become a candidate. As a candidate, you:
• Study for three exams using an assigned curriculum
• Take the three levels of the exams sequentially

If you pass all three exams and the final project, meet the professional and ethical requirements, and become a regular member of CMMA Institute, you will become a CMMA charter-holder.

Exams for all levels are held in locations around the world under the collaboration and supervision of our affiliates. Level I exams are held in June and December. Levels II and III are only held in June.

You can take as long as you need to complete the program, and there is no limit to the number of times you can take each exam. The curriculum changes each year to meet the dynamic nature and complexity of the global marketing profession.


How to Enter the Program

Find out everything you need to know to sign up for the CMMA Program. This process SHOULD go through our affiliates, who will guide you and train you, in order to be enabled to join the exams. Consequently, you may contact any of the regional charters in your country or region to join the program and to study the required materials.

Benefits
The CMMA charter is the designation of excellence in the marketing community. If you’re looking for an educational challenge where you build a fundamental knowledge of professional marketing analyst, that is relevant in every market around the world, then the CMMA Program is right for you and your firm.

Learn How to Get Started

CMMA Program Glossary

Applicant: A person who applies to become a candidate in the CMMA Program.
Candidate: A candidate in the CMMA Program has signed up through our affiliates to enter the program and to take a first exam.


Who is entailed to join the Program?
A college degree holder, Masters holder and Ph.D.’s. In case the applicant do not hold a college certificate, the CMMA and ABOC (Aspirant Body of Comprehension) have designed a system to non-university holders and who have a obtained high school degree or equivalence, that also requiring to have experience in marketing profession or a related its fields, for not less than five years of one or more of the following fields:

• Marketing • Sales • Advertising • Public Relations • Research and Development • Trade Promotion

Note that the non university holders’ requirements are prerequisite to pass through English tests (for non English native speaking) and to study remedial courses.



Course of Study

To earn the CMMA charter, you must successfully pass through the CMMA Program, a graduate-level self-study program that combines a broad curriculum with professional conduct requirements, culminating in a series of three sequential exams and one project in marketing. Level I exams are held in June and December, and which entitle the participant to receive an attestation declare the completion of the program successfully. In case the fail of the exam in level I, the participant will receive an attestation of completion the required courses pertaining level I. the Levels II and III are only held in June. And have the application of level I. At the end of level III and when passing the final stage or level III which also engage a project, the candidate will receive officially his testimonial that will automatically entail him/her to become a “Chartered Marketing Management Analyst”.

As a CMMA Program candidate, your course of study is determined by the Aspirant Body of Comprehension TM (ABOC). The ABOC is grounded in practice. This means that panels and surveys of current Marketing professionals have determined the knowledge, skills, and abilities you’ll need to succeed in the workplace. This practice analysis involves thousands of charter-holders across the world and helps determine the ABOC, which is the framework for the curriculum and exams.

We believe that candidates need to commit to a minimum of 120 hours reading and studying the curriculum and taking classes through our affiliates to train the candidates for the exams and to master the material (learn more about scheduling your time). This recommendation, however, may substantially underestimate the hours needed for appropriate exam preparation depending on individual circumstances and academic background.

Courses Sequence

Essentials of Marketing Principles this course helps you master the basic principles and practices of modern marketing in a practical way. Its coverage balances upon two essential pillars - (1) theory / concepts; and (2) practices and applications Marketing Management. Strategies and approaches to decision making in the aggregate marketing system. Includes analytical marketing tools used in policy-making areas of organization, research, product, promotion, pricing, distribution, forecasting, and management of sales force.


Consumers Behavior and Consumer Analysis this program introduces participants to the wheel of consumer analysis i.e. affect and cognition, consumer behavior and environments and guidance as to the development of successful marketing strategies. The course draws on tools and concepts from psychology, sociology, economics, and related social sciences.

Methods of Marketing Research this is a hands-on program. It is intended to acquaint participants with the fundamental marketing research skills of problem formulation, research design, data collection, entry and processing, research analysis, presentation of findings and report writing. The course draws on both qualitative and quantitative research techniques.

Strategic Marketing This program focuses on the strategic framework of knitting together profit goals and its impact on the marketing strategy, market and product business portfolio, market segmentation and positioning strategies.

Brand Management. Brand Management studies how to build, maintain and exploit a company's most valuable asset: its brands. Starting from the brand equity concept, we study how brand equity is achieved. More precisely we discover that the concept of Integrated Marketing Communication is of crucial importance. This concept proposes to design and plan all communications in relation to company's strategic policies, in particular its branding strategy.

Project in Marketing The Participant should conduct field research and surveys applied on domestic or international products/services and to present findings and recommendations derived from a theoretical that benefits the strategic marketing aspect related to the organization.