Publications

A Holistic Exmamination of Net Promoter

An integrative marketing

ASMBIPractice

consumer Reaction to Online Behaivioural and Targeting

Incorporating word-of-mouth

New Products, Sales Promotions and Firm Value

Norwich Union

Perseverance Modeling for Assessing Marketing Strategy Performance

Promoting Lebanese Tourism

Signifying Clients

The Six D's

Marketing in a Turbulent Environment

Grow Your Business Through Superior Customer Experiences

RFM: A Formula for Greater Direct Mail Success

Successful Differentiation

Word of Mouth 101

AMA Insight Series

Aquent | AMA Insight Series

B2B ROI US

Competing On Customer Intelligence

Delivering on Your Brand Promise

Driving Sales Force Effectiveness

Sustainability Report

Measuring High Performance Sponsorship Programs

Mistakes Customer Loyalty Program

Using Statistical Modeling To Increase Donations

What Is Podcasting




Home Page | About AMA | CMMA Program | Publications | Seminars | Affiliations | Career Management | Contact Us
Copyright © 2009 Powered by the American Marketing Association | AMA. The site content may not be copied, reproduced, or redistributed without prior written permission from the American Marketing Association (AMA) or its affiliates